Fuel for the Driven Life

More than just a defining spirit, Fuel for the Driven Life speaks to an always "in-market" mindset and a lifestyle curated around cars. For our audience, a vehicle is never just a tool; cars are the gateway to the good life. This compelling narrative translates across every platform as we explore: personalities & locations, motorsports & performance driving, vintage autos, and new cars.

Road & Track goes beyond the mere facts, figures, and sheet metal to tell the stories behind the cars, and the people behind the stories-to not only explore what we drive, but perhaps of greater significance, why we drive. It's our responsibility as storytellers to help enthusiasts discover, fuel, and unleash their individual automotive passions."

Kim Wolfkill

EDITOR-IN-CHIEF

2017 EDITORIAL CALENDAR

DEC/JAN '17

PERFORMANCE CAR OF THE YEAR

Ad Space Close: September 27

On Sale: November 15

FEBRUARY

Ad Space Close: November 14

On Sale: January 3

MARCH/APRIL

Ad Space Close: January 2

On Sale: February 21

MAY

THE MOTORSPORT ISSUE

Ad Space Close: February 13

On Sale: April 4

JUNE

Ad Space Close: March 20

On Sale: May 9

JULY

70TH ANNIVERSARY ISSUE

Ad Space Close: April 17

On Sale: June 6

AUGUST

THE SUPERCAR ISSUE

Ad Space Close: May 15

On Sale: July 4

SEPTEMBER

Ad Space Close: June 12

On Sale: August 1

OCTOBER

Ad Space Close: July 24

On Sale: September 12

NOVEMBER

Ad Space Close: August 28

On Sale: October 17

DEC/JAN '18

PERFORMANCE CAR OF THE YEAR

Ad Space Close: September 25

On Sale: November 14

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Download EDITORIAL CALENDAR

PLEASE NOTE: ALL EDITORIAL IS IN DEVELOPMENT AND SUBJECT TO CHANGE.

AUDIENCE

AUDIENCE & CIRCULATION

5,153,000

TOTAL AUDIENCE (PRINT, DIGITAL, SOCIAL)

SOURCE: 2016 comscore multi-platform // gfk mri
media + Fusion (12-16/S16)

609,565

TOTAL CIRCULATION

96.6%

Subscriptions

3.4%

Single Copy Sales

Source: DECEMBER 2016 AAM

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Print
Digital

2017 Print Rates,
DATES & SPECS

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Download CLOSING DATES

Download Mechanical Specs

Download HEARST
DIRECT MEDIA RATES

DIGITAL ENGAGEMENT

New Cars, Motorsports, Car Culture
Low duplication across print
Average HHI: $94,473 (highest in the comp set*)
Unique visitors: 2,721,000
Total social audience over 2.2 million

VISIT hearst.com/magazines/digital-media

Source: 2016 comScore Multi-Platform //GfK MRI Media + Fusion (11-16/S16)
*COMPETITIVE SET: MOTOR TREND, AUTOMOBILE

The Blend Line

the blend line™ is the content-specific creative arm of Car and Driver + Road & Track.

We make compelling automotive-centric brand collateral that’s as functional as it is substantive.

We harness the knowledge and expertise of our editorial brain trust to create original work that reaches actionable consumers.

We’re different because our process is informed by the passion and nuance of real enthusiasts who influence the larger market. This allows our work to reach levels of unparalleled depth at a scale unmatched in the industry.

Hearst Autos

Guiding Automotive Shoppers from Inspiration to Purchase

Combining industry-leading brands, tools, and in-depth auto shopper insights with the largest, most diverse automotive audience, Hearst Autos delivers performance-driven marketing solutions at every stage of consideration.

VISIT hearstautos.com