MISSION STATEMENT
Road & Track is a window into a nearly unattainable car-centric lifestyle. In our pixels and pages, readers feel what it’s like to drive the most incredible cars, view the most exclusive collections, and travel the world to witness the stories that will become legends of the road.
We cherish enthusiast vehicles of all speeds and abilities, and strive to deliver every sound, smell, g-force, and glint of polished metal as though our community members experienced it themselves.
Road & Track comes to life six times a year as a print magazine that includes reviews, articles, news, testing, and the annual coveted award for Performance Car of the Year. Partnership opportunities include ad pages, co-branded articles, high-impact print units, and licensing.
DIGITAL
As the always in gear version of Road & Track, roadandtrack.com brings the best of the magazine to the web with a surplus of articles, buyers’ guides, news, and video. Additional partnership opportunities include co-branded articles and video, high-impact digital media, e-commerce, in-market media, and ROS media.
SOCIAL
Road & Track extends its digital footprint to Facebook, Instagram, Twitter, Pinterest, and YouTube with an always engaged audience. Brand opportunities on social include content and accolade ignition, vertical video, IG stories, and then some.
NEWSLETTERS
From extraordinary road rallies to the R&T Crew kids club, Road & Track is an experiential brand finding new ways to continuously connect with its enthusiast audience.
THE LIFE
Opening each issue is The Life, a compendium of comparatively brief, but fascinating packets of information and entertainment. The section will arm enthusiasts with the facts and perspective to allow them to win most pub arguments.
THE WELL
Well is the place for readers to luxuriate. Deeply reported pieces, from profiles to historical narratives to commentary, share The Well with beautifully rendered photo essays and graphically driven curiosities.
THE GRID
Led by our recurring Dossier story, a comprehensive look at a single significant model, its history, and its cultural significance. The Grid is also home to contextualized reviews of the most exciting new vehicles hitting the market as well as the occasional drive of a historic vehicle, all within the context of the overall issue theme.
