Fuel for the Driven Life

More than just a defining spirit, Fuel for the Driven Life speaks to an always "in-market" mindset and a lifestyle curated around cars. For our audience, a vehicle is never just a tool; cars are the gateway to the good life. This compelling narrative translates across every platform as we explore: personalities & locations, motorsports & performance driving, vintage autos, and new cars.

Road & Track goes beyond the mere facts, figures, and sheet metal to tell the stories behind the cars, and the people behind the stories-to not only explore what  we drive, but perhaps of greater significance, why  we drive. It's our responsibility as storytellers to help enthusiasts discover, fuel, and unleash their individual automotive passions."


Kim Wolfkill
EDITOR-IN-CHIEF

2019 EDITORIAL CALENDAR

DEC 18/JAN '19
PERFORMANCE CAR OF THE YEAR
Ad Space Close: October 8
On Sale: November 27
Digital: North American International Auto Show
FEBRUARY
Ad Space Close: November 26
On Sale: January 15
Digital: Chicago Auto Show
MARCH/APRIL
Ad Space Close: January 7
On Sale: February 26
Digital: New York International Auto Show
MAY
MOTORSPORT
Ad Space Close: February 25
On Sale: April 16
JUNE
24 HOURS OF LE MANS
Ad Space Close: April 1
On Sale: May 21
JULY
Ad Space Close: April 29
On Sale: June 18
AUGUST
Ad Space Close: May 27
On Sale: July 16
Digital: Monterey Car Week / Concours d'Elegance
SEPTEMBER
ADVENTURE ISSUE
Ad Space Close: June 24
On Sale: August 13
OCTOBER
Ad Space Close: August 5
On Sale: September 24
NOVEMBER
Ad Space Close: September 2
On Sale: October 22
Digital: Los Angeles Auto Show / SEMA / Gift Guides
DEC '19/JAN '20
PERFORMANCE CAR OF THE YEAR
Ad Space Close: October 7
On Sale: November 26
PLEASE NOTE: ALL EDITORIAL IS IN DEVELOPMENT AND SUBJECT TO CHANGE.

AUDIENCE & CIRCULATION

5,546,000

TOTAL AUDIENCE (PRINT, DIGITAL, SOCIAL)
Source: 2018 comScore Multi-Platform
GfK MRI Media Fusion (07-18/S18)

581,986

TOTAL PRINT CIRCULATION

97.0%

Subscriptions

3.0%

Single Copy Sales
Source: June 2018 AAM

DIGITAL ENGAGEMENT

  • New Cars, Motorsports, Car Culture
  • Low duplication across print
  • Average HHI: $94,473 (highest in the comp set*)
  • Unique visitors: 2,721,000
  • Total social audience over 2.2 million
Source: 2016 comScore Multi-Platform //GfK MRI Media + Fusion (11-16/S16)
*COMPETITIVE SET: MOTOR TREND, AUTOMOBILE
the blend line™ is the content-specific creative arm of Car and Driver + Road & Track.
We make compelling automotive-centric brand collateral that’s as functional as it is substantive.
We harness the knowledge and expertise of our editorial brain trust to create original work that reaches actionable consumers.
We’re different because our process is informed by the passion and nuance of real enthusiasts who influence the larger market. This allows our work to reach levels of unparalleled depth at a scale unmatched in the industry.

Accolades

Road & Track is a well-respected leader in the field, and therefore quotes and accolades from our magazine adds prestige to automotive advertising and other materials produced by the automotive industry. Consequently, the publisher will not approve advertising or promotional use of our quotes if these do not meet our strict ethical standards and conformance criteria.

All usage requests and approvals must be in writing. Requests must clearly state how the quote is to be used, an exact copy of the magazine article with the quote marked clearly, and proposed layout/visuals/creative execution with the quote included.

Accolade approvals are given at the discretion of the publisher to the advertisers that are running an acceptable level of business.

Guiding Automotive Shoppers from Inspiration to Purchase

Combining industry-leading brands, tools, and in-depth auto shopper insights with the largest, most diverse automotive audience, Hearst Autos delivers performance-driven marketing solutions at every stage of consideration.

CONTACT US
Sales
Cameron Albergo
National Advertising Director
calbergo@hearst.com
the blend line
Maury Postal
Executive Creative Director
mpostal@hearst.com
MARKETING
Dawn Sheggeby
Executive Director, Integrated Marketing
dsheggeby@hearst.com
Road & Track
300 West 57th Street
New York, NY 10019

SOCIAL
VISIT OUR WEBSITE
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