Fuel for the Driven Life

More than just a defining spirit, Fuel for the Driven Life speaks to an always "in-market" mindset and a lifestyle curated around cars. For our audience, a vehicle is never just a tool; cars are the gateway to the good life. This compelling narrative translates across every platform as we explore: personalities & locations, motorsports & performance driving, vintage autos, and new cars.

Road & Track goes beyond the mere facts, figures, and sheet metal to tell the stories behind the cars, and the people behind the stories-to not only explore what  we drive, but perhaps of greater significance, why  we drive. It's our responsibility as storytellers to help enthusiasts discover, fuel, and unleash their individual automotive passions."


Kim Wolfkill
EDITOR-IN-CHIEF

2018 EDITORIAL CALENDAR

DEC/JAN '18
PERFORMANCE CAR OF THE YEAR
Ad Space Close: September 25
On Sale: November 14
Digital: North American International Auto Show
FEBRUARY
Ad Space Close: November 27
On Sale: January 16
Digital: Chicago Auto Show
MARCH/APRIL
Ad Space Close: January 8
On Sale: February 27
Digital: New York Auto Show
MAY
MOTORSPORT
Ad Space Close: February 26
On Sale: April 17
JUNE
Ad Space Close: April 2
On Sale: May 22
JULY
Ad Space Close: April 30
On Sale: June 19
AUGUST
Ad Space Close: May 29
On Sale: July 17
SEPTEMBER
Ad Space Close: June 25
On Sale: August 14
OCTOBER
Ad Space Close: August 6
On Sale: September 25
NOVEMBER
Ad Space Close: September 4
On Sale: October 23
Digital: Los Angeles Auto Show
DEC/JAN '19
Ad Space Close: October 8
On Sale: November 27
PLEASE NOTE: ALL EDITORIAL IS IN DEVELOPMENT AND SUBJECT TO CHANGE.

AUDIENCE & CIRCULATION

4,485,000

TOTAL AUDIENCE (PRINT, DIGITAL, SOCIAL)
SOURCE: 2017 comScore Multi-Platform //GfK MRI
Media + Fusion (07-17/S17)

609,565

TOTAL CIRCULATION

96.6%

Subscriptions

3.4%

Single Copy Sales
Source: DECEMBER 2016 AAM

DIGITAL ENGAGEMENT

  • New Cars, Motorsports, Car Culture
  • Low duplication across print
  • Average HHI: $94,473 (highest in the comp set*)
  • Unique visitors: 2,721,000
  • Total social audience over 2.2 million
Source: 2016 comScore Multi-Platform //GfK MRI Media + Fusion (11-16/S16)
*COMPETITIVE SET: MOTOR TREND, AUTOMOBILE
the blend line™ is the content-specific creative arm of Car and Driver + Road & Track.
We make compelling automotive-centric brand collateral that’s as functional as it is substantive.
We harness the knowledge and expertise of our editorial brain trust to create original work that reaches actionable consumers.
We’re different because our process is informed by the passion and nuance of real enthusiasts who influence the larger market. This allows our work to reach levels of unparalleled depth at a scale unmatched in the industry.

Guiding Automotive Shoppers from Inspiration to Purchase

Combining industry-leading brands, tools, and in-depth auto shopper insights with the largest, most diverse automotive audience, Hearst Autos delivers performance-driven marketing solutions at every stage of consideration.

CONTACT US
Sales
Cameron Albergo
National Advertising Director
calbergo@hearst.com
the blend line
Maury Postal
Executive Creative Director
mpostal@hearst.com
MARKETING
Dawn Sheggeby
Executive Director, Integrated Marketing
dsheggeby@hearst.com
Road & Track
300 West 57th Street
New York, NY 10019

SOCIAL
VISIT OUR WEBSITE
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